Words sell things. And if we, as a business, don’t use the right words, our customers won’t listen.
Actually, more specifically, emotions sell things.
If I approach someone and tell them I have a great product or service that will put money in their bank account, some might listen, but they probably won’t buy.
If, on the other hand, I said, “Do you ever lie awake at night worrying about how you’re going to make payroll? I can solve that problem for you!”
Now, the story I’m telling is about them and not about my business. I’ve caught their attention.
Steve Jobs introduced the Lisa computer with a 9 page ad in the New York Times. Nobody bought. Heck, nobody could understand!
Then Steve Jobs spent some time at Pixar and learned the power of storytelling. When he returned to Apple he bought a billboard that simply said, “Think Different.” Everybody bought in and now Apple is in the top 10 of American companies.
I bought in. I don’t own anything that isn’t made by Apple. I pay more for my phones than an Android user does, I pay more for my computers than I might have to. And I don’t care, because I will only and always buy Apple products. That’s called being an Evangelist. Every business should strive to turn customers into Evangelists – and the best way to do that is by telling your Business Story.
Clients and customers will believe that you are the best and that you are the only because of the compelling story you tell about yourself, your business, and even the story you tell about them.
Ready to get started? Once upon a time…