So I did a little research. Turns out the European Union has released a slew of new regulations regarding personal privacy on the Internet. Anyone who captures private data of a user in the EU has to follow these new strict guidelines or risk facing substantial fines.
Whew! I thought at first. Until I dug a little deeper. If anyone from the EU even LOOKS at your website, you’re also bound by these new privacy rules, because IP addresses are captured from visitors to websites.
When it doubt about anything related to the Internet I turn to my trusty mentor, Rich Brooks at Flyte New Media in Portland, Oregon. Rich recently published a guide about GDPR, which is what these new privacy requirements are known by. He published a set of references for anyone wanting to learn more:
- Need to “flip the switch” on your Google Analytics? Search Engine Watch has your “How-To” guide on where to find the compliance button in your Google Analytics account
- Is your website on WordPress? WPBeginner takes a look at what GDPR means for WordPress websites as well as suggests some plugins that you can use to stay compliant
- GDPR also affects the setting of cookies on your website. An IT blog in the EU has written about Cookie Consent and what needs to happen to stay in compliance.
- We’re constantly learning from Moz for about SEO, Marketing, Content, etc. They’ve published two great articles, GDPR and Your Online Marketing & Two Urgent GDPR Actions
- Looking for the political reasons why the European Union is putting this into place? Check out: Harvard Business Review – GDPR and the End of the Internet’s Grand Bargain
- How does GDPR affect marketers? Social Media Examiner has your answers with their article “How GDPR Impacts Marketers: What You Need to Know”
- Don’t have time to read and need a podcast to listen to while you’re in traffic? Check out Rick Mulready’s “Art of Paid Traffic” podcast where he sits down with Suzanne Dibble a business law expert in the UK. Episode #188 “GDPR: Everything You Need to Know + How to Ensure You’re Compliant”
Here at Splash, we just finished a major undertaking of adding GDPR compliant Privacy Policies to all of our clients’ websites.
If you’d like Splash to help you get GDPR compliant, Let’s Talk!