Even a small ripple can make big waves. Redefine your website today.
Your website is your online presence. What your website looks like and says is your first impression to potential customers. Outdated, non-user-friendly sites have high bounce rates, which affect your sales and lead generation. Don’t let an old website break your small business.
Splash websites marry together the latest trends with beautiful artful concepts. Not only do we build one-of-a-kind websites using WordPress, we design websites that will reach your small business goals. Even better? All of our websites are responsive, so you can go after that competitive mobile market.
When considering a new website or even a design facelift, we factor into the web development:
- Search Engine Optimization (SEO)
- Content Marketing
- Responsive Design and User Experience
These components map out the best website we can deliver – on time and on budget! We want to partner with you to help you grow your small business by using the latest technologies and services to build and host your site, including security, speed, and third-party integrations. Your satisfaction our main priority. That’s the Splash way.
Let’s jump into the Internet ocean together to make big waves today.
96% of Americans shop online. Do you have an intuitive e-commerce site?
It’s no surprise that most Americans shop online. A responsive, e-commerce site that focuses on the user experience and intuitive layout helps attract customers and convert them to loyal brand enthusiasts.
We’ll help you understand your options, and you’ll help us understand your business. Together, we’ll craft an online shop that engages customers, drives conversions, and makes you money!
Let’s talk about your new responsive site.
WordPress can be one of the best platforms for your business. You can do literally everything within this platform.
Originally launched in 2003, WordPress has become perhaps the most popular content management system (CMS) in the world. Today, it is used by more than 74 million sites that publish new posts every second. No matter the size of the blog that is using WordPress. This widely used CMS has become a favorite among businesses because of how powerful of a tool it is.
It is search engine friendly. As Google Engineer Matt Cutts says, “WordPress automatically solves a ton of SEO issues.” And with the free Yoast SEO plugin, your site will be even more search engine friendly.
It is popular. Given the ease of use and availability of thousands of professional quality themes and plugins, it’s not surprising that WordPress is the most popular web publishing system on the planet. At last count over 23% of all websites were powered by WordPress.
The community. With so many users it’s only natural that a huge, active, and generous community has sprung up to provide support, exchange ideas, and make WordPress better for everyone.
It’s ready for the mobile web. If you assume your customers are visiting your website from a full-sized computer, think again. Mobile website usage is exploding. If your website doesn’t look great and work well on a smartphone or tablet your customers will skip your site and go somewhere else.
Splash designs its sites exclusively in WordPress.
Let’s talk about building a beautiful WordPress site together.
You can build a beautiful website, have a strong social strategy, and churn out relevant content – but if you’re targeting the wrong audience, or your messaging is off, all of that will be a waste. That’s why understanding data and analytics are important factors when crafting any digital marketing strategy or campaign.
At Splash numbers are our friends… our BFFs. We will evaluate your customer base then crunch the numbers to offer solid recommendations that will help grow your business.
After each campaign, we will run the numbers to determine your click-per-cost rate, traffic, reach, and engagement. Our detailed reports will show you how successful the campaign was, then use that data to craft an even better campaign the next time.
Let’s talk about adding analytics and reporting to your campaigns.
Responsive web design (RWD) is an approach to web design aimed at allowing desktop web pages to be viewed in response to the size of the screen or web browser one is viewing with. This design practice is aimed at crafting sites to provide an optimal user experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones and tablets).
According to Pew Research, 91% of all people on earth have a mobile phone and 56% of them own a smartphone. Search Engine Watch reports that mobile searches now surpass PC searches. This makes mobile friendly websites critical.
Responsive Design is standard with every Splash website..
Let’s talk about building a responsive website.
PPC ads can boost brand awareness by 80%
Pay-per-click or PPC has been around since Google was invented. And most small businesses put Google and PPC into one category for paid advertising… but Facebook has successfully made plays to compete for those ad dollars. Google and Facebook are expected to rake in 63% of all digital advertising for 2017.1
Does your marketing strategy include a solid PPC campaign? Splash! not only understands PPC campaigns but also knows that just because you put money behind an ad doesn’t mean it will be successful.
Consumers are smarter than ever – and PPC ads need to be relevant and add value to potential buyers. Anyone can put money behind an ad, but only smart digital marketers have a comprehensive ad spending plan that involves data, research, buyers personas and clever content with strong call-to-actions – and that’s the Splash way!
We won’t throw money behind a Google AdWords campaign or Facebook Paid Advertising campaign without knowing your small business market, customers, and demographics. We won’t waste your hard-earned money on ads that won’t build brand awareness, convert or generate leads.
PPC doesn’t only mean Google and Facebook, here are some other paid campaigns to consider to attract and convert customers:
- Bing Ads by Yahoo!
Let’s talk about your PPC strategy